Direct Design were recently recommended to Kerry Foods to carry out some market research for the flagging TESCO deli counters. The brief was to show a number of designs to appeal to the different customers who currently use the Grab and Go counter.
Working with Kerry Foods designs, branding and counter dressing were visualised in order to be used in market research material for focus groups.
The presentation material went down extremely well and Direct Design carry on working with Kerry Foods on a number of exciting projects from advertising through to corporate material.